Helping Canada's Economy:

Having affairs helps the economy!

As we deal with these turbulent times and the recession is at the forefront of everyone’s minds, it is important to remember the contribution of Canadian businesses to the revitalization of our economy. Small to mid-sized Canadian business keep the economy going in tough times, because as large corporations struggle to cut costs and trim the fat by laying people off when jobs are needed the most, smaller businesses with their smaller overhead costs can continue with business as usual (or close to normal) when money is tight.

One such company, Avid Life Media, parent company of AshleyMadison.com, has been pumping money back into the Canadian economy in more ways than one. The infamous infidelity dating service – where like-minded marrieds can meet to find something on the side – has been operating out of Toronto since its launch in 2002. While the company started out small, the employees have grown along with the service. The world’s second most profitable social networking service now boasts 8.7 million members (and growing every day) and over 100 employees. The site has expanded into 10 countries (Canada, the U.S., England, Ireland, Australia, New Zealand, Germany, Austria, Sweden, and Switzerland), creating new jobs both in its Toronto head offices and around the globes with each new launch.

The employees of AshleyMadison.com then spend their pay cheques, recycling the revenue back into the economy. The employees pay income tax, and the company pays rent on its offices in the swank mid-town location, and contributes in the form of taxes as well. Through AshleyMadison.com, Avid Life Media does much more for the Canadian economy than simply employ Canadians. As a married dating site, AshleyMadison.com also helps pump money into the economy through the affairs which come from the site. Studies have shown that men who are in the midst of an affair spend more on their mistresses than on their wives, but they are still spending more overall. Think of all the Christmases, Valentine’s Days, birthdays, anniversaries, and the “just because” presents involved in a relationship. Now double it.

This past Christmas, men admitted they spend over twice the amount on their mistresses than on their wives. Whereas the average man spent about $60 on his wife, he spent a whopping $125 on his mistress. Also, Christmas spending on wives dropped 22 per cent since its peak four years ago, while mistress spending has remained relatively flat. The gifts differed as well: wives got perfume, bath and body products, and gift cards, while mistresses received treats such as jewelry, lingerie, or a spa day. All that spending put money back into the flailing economy and helped it on the way to recovery. Like any Canadian business, Avid Life Media’s AshleyMadison.com is good for the economy. However, the added funds that Ashley Madison members spend back into the market makes it even more important to helping ensure Canada’s economy stays strong in the future.